This week’s OTA & Travel Distribution Update is below and is full of interesting stories. Enjoy.
Trivago’s Strikethrough Pricing Subject to AU Scrutiny [METASEARCH]
("Trivago flags Australian regulatory concerns over ‘strike-through’ pricing," MLex, March 7, 2018) (subscription required)
Trivago’s most recent SEC filing included an interesting note regarding its strikethrough pricing practices. According to the filing, the Australian Competition & Consumer Commission (ACCC) has requested documentation from Trivago regarding its practices. Although Trivago’s filing provides little detail about the investigation (and the ACCC has refused to comment), the ACCC’s actions raise some interesting questions about the widely used practice – one that has been subject to industry concern in the past. Whether the ACCC limits its investigation to Trivago or expands it to include other price comparison websites or distribution platforms will be interesting to watch.
This week’s OTA & Travel Distribution Update for the week ending March 2, 2018 is below. Nothing too remarkable in this week’s Oscar-shortened Update.
SwayPay Seeks to Simplify Payment Processing (and Reduce Fraud in the Process)
("How SwayPay Aims To Revolutionize Online Checkout," Forbes News, March 2, 2018)
A lot of attention has been paid these past few months to the many problems with online payment systems. Add SwayPay to the list of vendors purporting to solve these challenges. According to SwayPay, use of its application can reduce checkout time to 12 seconds (compared to 2-3 minutes for most other systems). Use of the application will also soon provide consumers instant discounts and cash paybacks. As for fraud, something the founders of SwayPay experienced personally during their time at online travel companies, payments are authorized through the use of biometric verification (fingerprint, iris and facial).
This week’s OTA & Distribution Update for the week ending February 23, 2018 is below. Other than Airbnb’s much publicized rollout of its 53 new product lines (an exaggeration, but not by much), last week was a relatively slow week in the world of distribution. Enjoy.
Airbnb Continues Its Evolution [SHORT-TERM RENTALS / OTA / LOYALTY]
("Airbnb adds loyalty program, site inspections as new rules restrict core business," USA Today - Technology News, February 22, 2018)
Anyone who follows the travel and lodging industries was inundated last Thursday with widespread reports of Airbnb’s many announcements at its recent host meeting. For those of you who didn’t bother to dig into the details, suffice it to say that Airbnb is steadily continuing its evolution into a traditional lodging company and/or distributor. Highlights of CEO Brian Chesky’s many announcements are below.
- Introduction of four new property categories – existing listings will be divided into vacation homes, unique spaces, bed and breakfast and boutiques (which should work well with its recently announced partnership with Siteminder);
- Introduction of two new service tiers - Airbnb Plus (subject to prior Airbnb inspection) and Beyond by Airbnb (luxury homes);
- Introduction of new special “Collections” listings - Airbnb for Family and Airbnb for Work, initially, and new collections to come for social, weddings, honeymoons, group and dinner parties; and
- Introduction of a new (and entirely undefined) membership loyalty program.
Not surprisingly, Airbnb’s announcement garnered the attention of the American Hotel & Lodging Association (AH&LA), which identified both Airbnb Plus and the new boutique product type as further evidence of Airbnb’s traditional lodging company DNA. If it walks and talks like a duck...
Greg Duff, Editor
Greg Duff founded and chairs GSB’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.