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OTA & Travel Distribution Update - Google linked to new allegations of collusive keyword practices; Argentina's distribution powerhouse, Despegar; OTAs under scrutiny by Finnish authorities

Happy New Year from Seattle . . .    I hope all of you enjoyed the holidays.  Our final, year-end OTA & Travel Distribution Update for the week ending December 29, 2017 is below. 

GoogleScrutiny Grows Over OTA’s and Hotelier’s (and now Google’s) Keyword Practices [OTA]
("Google is making it harder for travelers to find the best prices, the Wall Street Journal charges," Business Insider, December 28, 2017)
Two weeks ago we included a story from Skift detailing the misguided (in our humble opinion) allegations by Washington D.C.-based investigative news service, The Capital Forum, regarding the allegedly collusive keyword practices of large hoteliers and OTAs.  According to the allegations, contractual provisions found in most large distribution agreements limiting the parties’ ability to purchase keywords containing each other’s valuable trademarks harm consumers by limiting competing distribution channels’ and hoteliers’ ability to market themselves.  Now comes a story from the Wall Street Journal adding Google to the collusive mix. 

Despegar:  A Name To Remember for 2018 [OTA]
("Latin America Travel Unicorn Despegar Is Hunting but Could Be Hunted Too," Skift, December 29, 2017) 
Fresh off its successful IPO (NYSE) this past September, Argentine distributor, Despegar, is poised to make news in 2018.  Now valued at over $1.8 billion, the Latin American distribution powerhouse plans to use the $322 million it raised in its IPO to invest in its technology platform and possibly pursue regional acquisitions or mergers.  Although partially owned by Expedia (14%), Despegar may soon be a target for other global distributors seeking to expand in the historically underserved Latin America online travel market.  According to analysts, the real difference maker for Despegar (other than its Latin America dominance) is its mastery of the installment payment model, a skill not yet achieved (but likely to be desired) by its potential global distribution suitors.   

Finnish Authorities Open Investigation into OTAs’ Commercial Practices [OTA]
Responding to comments from both consumers and local hoteliers, the Finnish Competition Authority announced plans last week to open an investigation into the booking and commercial practices of large OTAs, Booking.com and Hotels.com.  Expect further updates on this newly opened European investigation in future Updates.


Other news:

Miami-Dade Airbnb hosts earned over $134M this year
Curbed Miami, December 28, 2017
Florida hosts earned a combined $450 million Airbnb is wrapping up quite a strong year in Florida, with hosts in the Sunshine State earning a combined $450 million in supplemental income in 2017, representing a 75 percent increase year over year. The hospitality company says there are now 40,000 hosts who utilize the rental service, averaging out to about $6,700 annually per host.

Global restaurant marketing platform REDTABLE expands sales channel from Greater China to all of Asia
IT Briefing News, December 26, 2017
The global restaurant marketing platform REDTABLE has recently signed supply contracts with major online travel agencies in Taiwan, Japan, and Singapore to provide customers across Asia with Korean food tourism products.


One final note . . .  If anyone plans to attend the upcoming ALIS Conference in Los Angeles or HEDNA Conference in Austin later this month, let me know.  I currently plan to attend both and would enjoy re-connecting face to face if your schedule permits.  I hope to see you.

Here’s to a safe and successful 2018.

  • Principal

    In addition to founding GSB’s national Hospitality, Travel and Tourism group, Greg serves as the Firm’s Chair, a role in which he oversees management of day-to-day operations and strategic direction in partnership with the ...

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Greg Duff, Editor
Greg Duff founded and chairs GSB’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.

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