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The Use (Abuse) of Branded Keywords in Paid Search

Our friends (and former contributors) at Seattle-based BrandVerity have produced another detailed study on third parties’ use (and dare I say, abuse) of popular brand terms in paid search advertising.  Many of you have experienced these abuses (and the associated frustration) yourselves.  Now details about these abuses (and the supporting metrics) are in one comprehensive report.  The report is available for download today at https://www.brandverity.com/state-of-branded-keywords-paid-search-q3-2014/

Keep BrandVerity and this report in mind next time you negotiate a distribution agreement or, once the agreement is finalized, you wish to keep your distribution channels honest.

 

 

 

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    In addition to founding GSB’s national Hospitality, Travel and Tourism group, Greg serves as the Firm’s Chair, a role in which he oversees management of day-to-day operations and strategic direction in partnership with the ...

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Greg Duff, Editor
Greg Duff founded and chairs GSB’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.

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