What do the Oregon Zoo, the Portland Timbers, NBC Universal’s television series Grimm, Timberline Lodge, the Oregon Brewers Festival, the Safeway Waterfront Blues Festival, the Intertwine, the Portland Highland Games and the Oregon Dental Association all have in common? They were all recognized at the 33rd Annual Tourism & Hospitality Industry Awards Celebration breakfast, hosted by Travel Portland. Hosted during the celebration of Travel & Tourism Week presented by the U.S. Travel Association May 8-15, 2012, Travel Portland had a lot to celebrate.
Unfortunately, Travel Oregon’s President Todd Davidson was unable to deliver the keynote address as he was busy in D.C. unveiling the United States’ strategy to attract a projected 100 million international visitors to the United States annually in the next decade. The strategy is the result of input from local government and business leaders, including the U.S. Travel and Tourism Advisory Board (TTAB), which is chaired by Oregon Tourism Commission (dba Travel Oregon) CEO Todd Davidson. Travel Portland did get to share “Brand USA,” the U.S.’s branding campaign to promote tourism at last week's breakfast. Those interested in the campaign can find additional information about the campaign at www.discoveramerica.com. Take note - Brand USA CEO Jim Evans provided testimony on "Where the Jobs Are: Travel & Tourism" before the U.S. House of Representatives Energy and Commerce Committee, Subcommittee on Commerce, Manufacturing and Trade on May 16, 2012. Jim's prepared comments to the House Committee can be found here.
Greg Duff, Editor
Greg Duff founded and chairs GSB’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.