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After a 112-year hiatus, golf is returning to the XXXI Olympiad at the Olympic golf course, Reserva de Marapendi, Barra da Tijuca, Rio de Janeiro, Brazil.[1] The men’s and women’s individual events, slated to be held on August 11-14, 2016 and August 17-20, 2016, respectively, mark the first time golf has been an Olympic event since the 1904 Summer Olympics.[2] While winning a gold medal at the Olympic Games is typically viewed as reaching the apex of a given sport – see track and field, swimming, wrestling, gymnastics and figure skating as examples, the same is not true of other sports, such as baseball, with its World Series; tennis, with its Grand Slam tournaments; and soccer, with its World Cup. If some recent high-profile declinations of high-profile players, such as Adam Scott of Australia, to compete in the upcoming Olympics is any indication, golf squarely falls in the second camp: the Olympics and the national pride they inspire are of de minimis significance to the most accomplished, world-class golfers in the modern-day sporting era.[3] However, there are many highly accomplished golfers who are enthused about participating in the Summer Olympics and as golf becomes a more established sport in the Olympic schedule, the sport will likely benefit from its return to the Olympic Games.

Professional athletes spend considerable time working with sports equipment.  Baseball players, for example, use different types of shoes, various protective equipment (such as helmets), devices to block the sun (such as bills of hats), and devices to otherwise improve performance (such as batting gloves to better grip a bat).  In part because of the time they spend using such equipment, and the time they spend on a field or court in front of a large crowd, not to mention the impact equipment can have on their athletic careers, professional athletes can recognize the desire for improved equipment to meet a need and can envision such improvements.  In at least a few situations, professional athletes have conceived of new ideas and have applied for and received patent protection for their inventions.

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The Sports, Arts and Entertainment Group at Garvey Schubert Barer provides full service legal representation on sports, entertainment and business matters, including handling transactions related to brand management, licensing, joint ventures, venture capital, private equity, technology, the Internet and new media.
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