Professional athletes spend considerable time working with sports equipment. Baseball players, for example, use different types of shoes, various protective equipment (such as helmets), devices to block the sun (such as bills of hats), and devices to otherwise improve performance (such as batting gloves to better grip a bat). In part because of the time they spend using such equipment, and the time they spend on a field or court in front of a large crowd, not to mention the impact equipment can have on their athletic careers, professional athletes can recognize the desire for improved equipment to meet a need and can envision such improvements. In at least a few situations, professional athletes have conceived of new ideas and have applied for and received patent protection for their inventions.
Spotify has launched a new commission-free service that permits music artists to make their merchandise and live concert tickets available to fans through the Spotify platform. Through Spotify’s partnership with direct-to-consumer marketing platform, Topspin Media, artists will now be able to link from their Spotify artist page to a webstore, enabling them to provide fans direct access to CDs, vinyl records, t-shirts, posters, stickers, writstbands, and other merchandise through Spotify. Participating artists will manage “preview” merchandise images, item titles, and descriptions that will be linked to the applicable webstore. Spotify will moderate submissions to ensure the authenticity of offered merchandise. It is anticipated that the merchandise offerings will appear on an artist’s page 24 to 48 hours after submission by the artist. Currently, the service limits artists to offering a maximum of three merchandise items at a time.
The Sports, Arts and Entertainment Group at Garvey Schubert Barer provides full service legal representation on sports, entertainment and business matters, including handling transactions related to brand management, licensing, joint ventures, venture capital, private equity, technology, the Internet and new media.