Social media platforms provide a powerful, and efficient means for brands to partner with celebrity “influencers” and reach millions with something as simple as a photograph and a few lines of text. However, as demonstrated by the recent actions initiated by the leading consumer protection agency in the United States, the Federal Trade Commission (FTC) stressing to influencers and marketers the importance of clear and conspicuous disclosure of brand relationships when promoting products on social media, these strategies are rife with pitfalls for brands and influencers, alike. So, how do individuals and brands comply? There are no hard and fast rules, but the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “Guides”), provide a general roadmap within which to operate.
Eugene T. Lee, Of Counsel to the Sports and Entertainment practice group of Garvey Schubert Barer and a widely recognized and respected industry expert on NFL player contracts, salary cap, the collective bargaining agreement and athlete branding, has released a book titled “My Brother’s Keeper: Above & Beyond ‘The Dotted Line’ With the NFL’s Most Ethical Agent.”
The book delves into the lives of NFL players at different stages in their careers – from college to the pros, to life after the game. From the locker rooms into the homes of potential and current clients, Eugene brings to view what it takes to keep the dreams of players alive. Eugene also gives insight into how he conducts his business with the same integrity and faith by which he lives. Even though he is touted by some as a real-life “Jerry Maguire,” his unique, multi-faceted approach and charisma makes him an exciting and fascinating luminary to watch in this industry.
From meeting his first clients on the basketball courts at Notre Dame, Mr. Lee has represented over thirty-five NFL players over the past decade. From his work for his NFL clients, Mr. Lee has gained a vast understanding and in-depth knowledge of the legal aspects of NFL player representation including the drafting and negotiation of player contracts, injury settlements and endorsement and sponsorship agreements.
To purchase a copy of this book, please click here: http://tinyurl.com/nfq3zlf
The Sports, Arts and Entertainment Group at Garvey Schubert Barer provides full service legal representation on sports, entertainment and business matters, including handling transactions related to brand management, licensing, joint ventures, venture capital, private equity, technology, the Internet and new media.